in my wonderland there is only me & my bf
with him its enough to make reality turn into an arcadia
i ♥ u baby!
u rawk big time!!
in my wonderland there is only me & my bf
with him its enough to make reality turn into an arcadia
i ♥ u baby!
u rawk big time!!
studying aplenty is certainly not one of my fav hobbies
but now i can’t help it
i slog lik at least 5 hrs day
i dun wanna retain or fail any modules or even get PA*
PA is such an eyesore
with 1 paper down(Stats was pretty ok.. no surprises thankfully).. there r 3 more left.. sighx stimes i really wanna give up.. esp for Law.. so much to read & understand!!
luckily i get self motivated easily.. not to mention i feel guilty too if i dun mug when everyone else does =)
11 more days
(it brightens my day when i find new pictures of Aurora)
*PA=PASS (50-59)
after looking thru Style.com..
i picked some of my favourite ready-to-wear outfits to share with you guys
sometimes i really wish i am at least 5′7! (and RICH)
these 4 r all from Spring ‘08 collection(Diane Von Furstenburg, Badgley Mischka, Topshop, Giambattista Valli)
(i know the pics r kinda small but its the best i can do abt it. click on it to enlarge!)
next.. these are from the Fall ‘08 collection(Dior, Chanel, LV, BCBG MAX AZRIA)




gorgeous? hehe
more at Style.com!
If you can be bothered to read today’s Straits Times.. I am sure after reading it you would be all flustered up with our wonderful PM’s comments.
“…. let me ask the member whether he thinks the DPM ought to resign because of this”
*No answer by MP Low*
“No answer. So I think that settles the point”
WTF!?
1) Would an employee dare to ask the employer(who in this case has strong backing by the PM) to resign? Infront of all the parliament members and media?
2) Being silent does not mean he agrees that WKS should continue crapping working. For “SILENCE IS NOT AUTOMATICALLY EQUIVALENT TO REJECTION”!! If LTK did not want him to resign, he would have immediately replied ‘No I don’t mean that’. Right?
3) Well if you think ahead, thankfully LTK kept silent. If not his rice bowl would be shattered and we (unsatisfied people!) would have 1 less thinking MP who helps voice out our endless queries.
And I would like to say I agree strongly with what both MP LTK & MP I.S. said regarding the ‘reward system that matches that of the private sector’. If the paycheck is on par with those in the coporate world, why isn’t the mode of punishment so? No wait, is there even punishment here? Tsk Tsk.
I reckon there’s a hint of dishonest gain?
Yes? No?
hee! details below:
Casio’s new XD-SW7500 Spanish-Japanese-English electronic dictionary offers True Voice pronunciation by a native speaker of Spanish. Unknown Japanese/Spanish/English words can be inputed in writing via a sylus pen A useful tool for those studying the Japanese and the Spanish language. Recommended for users at an intermediate to advanced level of Japanese.
Spanish/Japanese Dictionaries:
Japanese Dictionaries:
English Dictionaries:
Business:
Life:
Foreign Language Guides & Dictionaries
Features:
to be honest.. i see no reason of me purchasing this USD $399 gadget.. afterall i am only at the basic stage of learning Japanese language.. sighx.. my urge to buy it came when i saw my classmate who is a TaiTai.. showing it off ytd after lesson.. its really a COOL tool!! its red in colour too =) (not dat i love red but its coloured! n not the typical boring silver coating
)
btw i heard from my teacher.. who is a native Japanese.. that students of all ages carry this kinda gadget ard.. its part of their what-to-bring-to-school-everyday-list.. wow.. so for Jap peeps they can’t live without 2 electronic items? 1) electronic dictionary 2) Handphone!!
i was very impressed with their handphone designs.. kawaii desu ne!
SORRY NO PICS COS I CAN’T FUCKING FIND THE PHOTOS I TOOK IN JAPAN. *ARGH* N BTW THE MEMORY CARD SEEMS TO HAV DISAPPEAR AMONG MY “RUBBISH CHUTE” ROOM~ N NO I DO NOT COPY THE PHOTOS TO MY LAPTOP-I AM JUS TOO LAZY (U CAN DO IT FOR ME.. I DUN MIND PAYING YOU ¥1)
my new addiction!
at first i thought its jus another Daytona “kiddy” racing game
but i was WRONG!!
Initial D 4 proves to be a game worthy of my $1 and 5 minutes
the graphics r very real and the features ain’t as fake as(refer to above)… most imptly the steering wheel is not ‘lose’ -.- if not how to grip properly & drift!!??
i have not driven a real car.. damn i have yet to even take my Basic Theory!! so i can’t compare the game experience with wad it’s like in reality =)
but thanx to Initial D.. i am now interested in cars… esp my fav Mitsubishi Lancer Evolution “Evo” HEHE.. though its a heavy car.. i think dat as long as u noe how to handle it.. it shouldn’t b a prob rit?
i believe its more of ‘feeling’ the car and getting the flow of its mechanism? =) *HA! now i noe y guys call cars their second wife!!!*
ok gtg continue study!
btw my fav route is Akina/Downhill/Wet/Day =) coincidentally Akina(秋名) is also the mountain where Takumi Fujiwara delivers tofu everyday to a hotel uphill using his Toyota Sprinter Trueno(AE86).
Official games website here
FYI: Akina is a real active stratavolcano in eastern Honshū, Japan. However, its original name is Mt. Haruna 榛名山, Akina is just for the anime only.
the 2nd part to marketing bits! first part here
damn this is like some educational programme series -.-
i decided to delve into the topic of Brand Name Selection after helping my mom check out where can she buy Tupperware.. unfortunately the Tupperware Sg site is under construction
Tupperware!
does it give u an image of those plastic containers with a tight lid? containers of all sizes.. square.. rounded.. cylindical :D or maybe u might be reminiscing abt ur good old school days where ur mom packed ur recess meal in those Tupperware? (^_^)
nowadays.. i am sure that regardless of which brand of lunchboxes aka sandwich keeper/tumblers/canister set/fridge stackables that we are using.. we will most likely use ‘Tupperware’ to describe it.. which means to say(in the marketing way of phrasing).. the brand name Tupperware is identified with the product category..
unconvinced with such a theory?
let me give u another example: Scotch tape =)

how many times do u actually say “Pass me the adhesive tape?”
i am sure that many of you readers will instead say “Pass me the SCOTCH TAPE”
or in Singlish “Got Scotchtape not ah?”
Brand Name Selection is just a tiny part under Branding Strategy:Building Strong Brands..
if you care to know.. the other parts consist of stuffs like Brand Equity, Brand Positioning, Brand Sponsorship etc
and for this section.. it teaches us most importantly.. qualities to look out for when choosing a brand name..
the qualities are(according to Principles of Marketing by Philip Kotler):
1) It should suggest something abt the pdt’s benefits & qualities (self explanatory!)
2) Easy to pronounce, recognize and remember (bad name e.g. “I can’t believe its not butter!” margarine)
3) Brand name should be distinctive (does not sound like other brand names or arises confusion)
4) Extendable e.g. Nike started out as just track shoes manufacturer.. but later on in the 1980s.. it extended its product line to include more sports items (My own e.g.! *claims credit*
)
5) Name should translate easily into foreign languages (surely u wouldn’t want ur brand name to sound like some vulgarity terms overseas right? imagine going on an overseas business trip to meet clients.. they will b laughing their way through the meeting!)
6) Capable of registration and legal protection (self explanatory!)
after going through all these considerations and finally getting the perfect brand name.. the next logical step is to protect it..
with reference to the first few paragraphs.. Tupperware & Scotchtape may be everyday usage words and hence u people might think ’isn’t dat good?’ ‘it shows dat the company successfully inscribed their brandname into our heads!”
NONONONONO..
nothing is perfect
their very own success may threaten the company’s rights to the name* because their brandnames will gradually become GENERIC NAMES and they will lose the rights over what they originally created!
for example.. Escalator
the word Escalator was trademarked in 1900 by Charles Seeberger.. the invention of escalator! *SURPRISED?!*
however.. things fell bad in the 1950s.. according to Wikipedia:
“Confirming the contention of the Examiner of Trademark Interferences, Assistant Commissioner of Patents Murphy’s decision rejected the Otis Elevator Company’s appeal to keep their trademark intact, and noted that “the term ‘escalator’ is recognized by the general public as the name for a moving stairway and not the source thereof,” observing that the Otis Elevator Co. had “used the term as a generic descriptive term . . . in a number of patents which [had] been issued to them and . . . in their advertising matter.”All trademark protections were removed from the word “escalator,” the term was officially genericized, and it fell into the public domain.”
sad sad case
thus the bottom line is: make sure your brand name does not get overly identified with the related product! or it might be genericized!
ok lesson over.. pack ur bags and go home
-.-
P.S. i thought this is interesting?
Its called a Grape Fruit Locker. Unique enough to lure ur family members to open the box and eat the fruits & vegetables kept inside!!
Me(I HATE FRUITS): *walks into the kitchen* wow wad’s dat cute box!
Mom: *keeps silent*
Me: *unlids the tupperware* Chey…
Mom: AH HA!!! GOTCHA!! U OPENED IT!! U GOT TO EAT THE FRUITS INSIDE!! EAT EAT EAT!! *sniggles* ![]()
<end>
This is my response for Jack Cafferty’s recent slanderous remark on China(report here):
Even though I am a Chinese, I have to admit that China make cheap goods that may not be of superb quality. But saying that China made goods are junk is a total generalization. And for labelling Chinese as ‘goons & thugs’, that is eefing ridiculous. Don’t you forget that the Chinese invented many useful items like paper, compass, as well as came up with useful strategies like the Sun Tze Art of War which influenced many WESTERN MILITARY THINKING/BUSINESS MANAGEMENT. For example:
“The Department of the Army in the United States, through its Command and General Staff College, has directed all units to maintain libraries within their respective headquarters for the continuing education of personnel in the art of war. The Art of War is specifically mentioned by name as an example of works to be maintained at each individual unit, and staff duty officers are obliged to prepare short papers for presentation to other officers on their readings” (from Wikipedia)
Consequently, these remarks show that Cafferty is not as knowledgeable as we would expect of a CNN reporter. If you are not thoroughly well versed with affairs of China, please do not assume that negative reports on certain Chinese products are representative of ALL products made there. This shows ur immaturity in making judgements.
It is quite a sad case for China during this period of her economic boom. Negative reports ruined her reputation for all manufactured outputs and affected her trade ties, this also led to criticisms of her citizens(and business efficacy?) too. It would sure require a lot of effort to earn back the trust amidst the all the scandalous remarks that seem to be increasing each day. Some of which stemmed out of jealousy and are just for the sake of playing politics.
Let us hope that the Beijing Olympics would be a testament to the world that China and the Chinese are in no way less superior than those countries and their citizens who denounced her. Lastly, it is an undeniable fact that China is on her way to be a superpower.
cute!
i hav a fetish for unique product packagings
to me pdt style is a v impt selling point..
the function of an item is usually the main purpose of buying for many of us folks.. but if the packaging sucks.. would u still consider getting it? especially if u r an aristocrat.. i don’t tink u’d wanna b seen carrying something or known to be using products that look ‘obiang’(eyesore?).. it would only show dat u r not deem fit for ur status!
sometimes we do purchase items due to their aesthetic appeal only.. oil paintings? sculptures? n for ladies.. (excessive)handbags & shoes?
a pdt with a marvellous packaging need not be a high priced ”branded” pdt.. for e.g.. this!
this liquid foundation costs SGD$27 only & Maybelline is just a drug-store brand.. incomparable to even M.A.C.. (yes it is called Lumifit.. read this if u r still curious)
now aside from havin an attractive style.. u must also make sure dat the design is user-friendly in order to make it even more sellable..
in marketing.. style is not equivalent to design..
style simply means the appearance of a pdt i.e. eye-catching or yawn producing
whereas
design holds a larger concept than style.. it is more skin deep as it includes the usefulness of the pdt.. i.e. whether it can make the pdt perform better or not
for example.. with dat unique style of the Estee Lauder liquid foundation bottle.. it sure is appealing to many ladies(includes me!!).. but wad if the design is not user-friendly? lik the bottle cracks easily or the liquid overflows causing wastage whenever i use it?
it is difficult to always hav the best of both worlds.. sometimes having a captivating style might mean sacrificing a handy design..
again.. using the E.Lauder example.. if the bottle is not made up of glass but plastic to prevent breakage.. will it still look as classy? or is it even appropriate for the prestigious E.Lauder brand name?
alright dat is all for now..
i hope u learnt a thing or two!
the next time when u shop.. keep ur eyes wide open for interesting finds! or maybe u can challenge the sales by asking him/her ”why is the design so user unfriendly?”
Lol “well cos the HP would not look feminine if it has huge thumb sized key pads”
some pple r jus too presumptuous & egoistic to acknowledge their own mistakes
pls get ur facts right before you pick on my ‘errors’
for u might jus end up making a fool out of yourself instead
IMBECILE
愚蠢
and i can’t stand those pple who jus wld randomly sms me to chat for awhile (say abt the length of 3-4 smses).. den not reply me for entirely no reason.. enough of such cycles.. i hav learnt to ignore these pple.. hello? i am not so free to entertain u when u want me to.. who do u take me for? a sms-whore?? or one of those sex talk chat line girls?!
rid the world of such assholes
i need the デスノート!
L makes me smile =)
r u a fan of Maybelline’s Angelfit foundation? it is a wonderful 2-way cake dat has garnered a few beauty awards lik this yr’s Her World beauty awards for best foundation(reader’s choice)..
but do u noe dat Angelfit is called Lumifit in China?


however in Taiwan.. it is stil called Angelfit =)
y? everything is the same for both Angelfit & Lumifit.. from packaging to shade choices.. but y a diff name?
plus.. the description of the foundation is diff for China & Taiwan..
in China.. it is not stated dat the foundation is Made in Japan or dat it is the choice for 94% of Japanese woman (獲得94%日本女性的滿意指數!).. plus the Japanese spokesperson Kurara Chibana (MU2006 1st runner up) does not appear in the China ads either(with exception for intro page for the fluid foundation but her name is not stated!).. the rest of the ads r all fronted by Zhang Ziyi..

i think the name-change could b becos of 2 reasons:
1) to state the obvious.. the mentioning of the word Japan is a big big taboo in China.. so… ya.. promoting the foundation as a made in japan pdt with a Japanese spokesperson would result in low sales & maybe even a strike? *DOWN WITH MAYBELLINE!! BURNS JAPANESE FLAG* haha so the change in name would deter most pple(mainland chinese!!) from thinking dat it is the same pdt made in japan - clever marketing strategy huh?
2) Zhang Ziyi is contracted to be Maybelline China’s spokesperson.. so having another Asian in the picture would cause a breach in contract? so since Kurara Chibana can’t appear in the ads primarily.. Angelfit would need a new name.. haha.. i am not sure abt the ZHANG ZIYI-BEING-THE-ONLY-ASIAN-SPOKESPERSON-IN-CHINA condition.. i am jus making a wild guess here :D
this is some food for thought huh?
esp so if u r a marketing student like me =)
my evening date ytd was interrupted with 3 disturbances..
1) whilst we were looking for Sakae Sushi @ Marina Sq.. we walked pass the zero customer furniture section (yes i noe its not anywhere near!!).. this Ah Beng retail owner jus shouted to my bf in Mandarin saying ‘handsome! want look at furniture or not?!’.. my bf jus rejected out of courtesy(if i were him i would hav IGNORED) and we both walked quickly to the escalator.. *going to avoid dat area 4eva*
2) we were walking out of Marina Sq heading to CityLink mall(near Charles & Keith there).. when this middle-age man walked up to my bf and asked ‘r u stil studying or working?’ -.- well my bf said ’studying’.. den dat sour-faced man jus walked away.. wad the hell.. we later reasoned out dat he could b one of the employees for the Bridal booth nearby.. and maybe cos my bf was wearing smart-casual attire?*
3) we were at AMK central’s POSB.. i was busy smsing hence i didn’t really notice wad happen.. after my bf withdrew $$ he told me he thinks dat this non-chinese woman(no racism intended)snapped a pic of him using her camera phone.. -.-” (my bf is not the BHB type!)
*i suddenly rmbed this incident at SK Jewellery last yr.. it occured at CityLink mall (wad is with dat area!??).. my bf and i jus strolled casually into the shop jus to ’see see’.. den this saleswoman.. either she was desperate to hit her sales target or she mistook us for some engaged couple or wad.. she served us tea and kept following us around in the shop asking thrice or more ’wad r u looking for?’.. zzz.. we both ltr felt dat maybe cos my bf was wearin office attire so it looked lik we were serious abt purchasing.. ok no logic O.o
funny lei.. maybe cos we both got the ‘fu qi xiang’ (husband-wife look)
LOL
enjoy ur wkends peeps!!
P.S. ACJ’s training v hard for the SYF? Jiayou!! がんばて!i can see u guys practising from here! keke
finally.. all my lectures r all over & done with
between now til 25th april.. its my study break..
so i’l b slogging to the max
wil try to post up interesting articles provided dat i’ve the time & inspiration!
below r pics of clouds hidden behind this red mist? wad exactly is this ‘red mist’? anybody knows? these pics r taken from my house jus this morning ard 9 A.M. =)


if u noe do drop a comment & let me know!
goodluck for those having their finals! =)
cheers!
<dun live a life jus to regret> quote by Ben
r & l..
the pronunciation for these 2 alphabets r the same for the Japanese
hence i really like lollipops would b pronounced as ‘i rearri rike rorripops’
sounds super humourous! (sorry!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!)
jus imagine a student asking his econs teacher abt the long run profits and surplus (u can read it out loud.. try it!)
student: can u kindry prease exprain to me y is thele a sulprus & i dun undelstand the rong run thingy hele.
teacher: thele wirr b plofits in the rong run due to row balliels of entlies which fulthel means new films entel the malket & compete away these plofits in the rong run. as fol the sulprus, it is caused by inclease serring plice & delcease in quantity demanded. do u undelstand?

LAICHU!!!!!!!!!!!!!!!!!!!!!!!!!!
P.S. I ROVE BROGGING!