I find it more and more loathsome when I pass by local nail parlours, especially the ones in heartland areas (there are like 6 in Ang Mo Kio? Including 2 inside AMK Hub).
Why?
Because they are tarnishing the positive image and standards of nailart set by Japan, and worst, offending those proper nailart manicurist who underwent training for years before starting their own businesses.
Ya I may sound like a snob and you may well be condemning me in your heart now “then what about you!? Can you do better than them?!”.
My answer: Definitely yes.
I find it really appalling that these heartland shops hire those China labour who don’t seem to know shit about Nailart. Furthermore, when I look at the samples that they display through the glass boundary, I think my fugliest designs look better than theirs. For once, the lines are not even drawn properly, the colours ain’t matching/attractive (they just use plain flat basic colours), no gems or ‘gems’ that can’t look more plastic, 3D acrylic flowers that are deformed, or designs that are so simple which makes one an idiot to give away $80 for that kind of standards. Yes $80! Because according to them, 1 nail design costs approximately $8, so 10 nails sums up to $80. CRAZY.
A few weeks ago, I was given a brochure by one of the parlours in AMK and as I look closely, I found the pictures rather familiar, then it occurred to me that those cheaters actually took them off NailUp magazine!! What tricksters! Using other people’s work as your own and publicising it to naive customers!? I don’t have picture evidence as I threw those brochures away already.
Where are the standards? To me it seems like anybody who knows how to apply basic nail colours can open a nail shop, or maybe I should put it this way : anybody who knows how to apply nail polish can then just buy a hell lot of OPI or ORLY nail polishes, do up some crappy designs to display, and tadah! Proudly establish themselves as a nailart salon offering services worth $80.
Ok fine, afterall these are heartland shops right?
And if you suggest VOXY or Dashing Diva, my goodness, yup they are much better than those offered in the heartlands but I think there is still a lot of room for improvement. I remembered last year when I went to Guardian at Paragon, I was excited when I saw one of these 2 brands’ housebrand nail polishes (I can’t exactly figure out which brand was it, I think it’s Voxy?), I thought to myself ‘wow! must be good stuff!’, but upon a close up look, the colours ain’t very special, limited choices too and some have their contents dried up already (ok not really their fault maybe Guardian placed them there for years), but what a turn off, really.
Ok as I’ve checked, Dashing Diva is actually from the United States? But so what? As a company who aims to ‘Re-invent The Nail Salon experience’, I think it ought to do better locally. I once entered the shop at the Suntec branch, but the staffs gave me the ‘can you afford our services?’ expression and I just walked out with a negative first impression. From then, I never care to look into the shop when I walk passed it. Maybe it is a personal thing? And I can’t judge their services by that trivia incident right? Ok I’ll try walking in next time I go Suntec
For who knows it could really be a wholenew The Nail Salon experience
I’m writing all these because I’m dissatisfied with what the current local market offers for nailart fanatics here. Of course, it’ll be unreasonable to compare with countries like Taiwan and Japan, since we Singaporeans don’t even give much shit about dressing up in the first place, so who cares about those nails right? However I feel there’s still much more to improve. Plus I think it is really an embarrassment that we aim to be first class citizens but we don’t style according to standards. What kind of society are we living in?
Ok, I’m going to end off here. Feeling sleepy. Good Night. I hope you agree with me on certain points mentioned